packet loss occurs when one or more packets of data traveling across a computer network fail to reach their destination. Packet loss is distinguished as one of the three main error types encountered in digital communications; the other two being bit error and spurious packets caused due to noise.

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Sure, web hosts can claim to provide great uptime, but that doesn't mean anything without quality. Packet loss is closely associated with quality of service considerations, and is related to the erlang unit of measure. When caused by network problems, lost or dropped packets can result in highly noticeable performance issues.